Collection: * Boutique Sportif

Jonas Wiehager is a Swedish artist, designer, and entrepreneur with a background in street culture and fashion. He founded Boutique Sportif, Sweden’s first streetwear store, which became a key hub for skate and streetwear culture.

Beyond fashion, Jonas is an established artist known for his "Superdrops" technique, inspired by Jackson Pollock. His project "Icons of Modern Saints" repurposes old skateboards as canvases to honor cultural icons.

Boutique Sportif was more than a store—it was a creative space that shaped Sweden’s streetwear scene.